this is the tribe experience
Impact-driven journeys, fuelled by music, community and connection.
Impact-driven journeys, fuelled by music, community and connection.
why music, community and adventure matter
I was literally born into it - in a record shop in south east London. My dad, still DJ-ing at 73, filled my world with music from day one. I grew up in festival fields and raised my son the same way, with a deep appreciation for the spirit that came with those experiences.
I left home young, chasing the UK party scene before setting off to see how the rest of the world did it. I’ve spent a lifetime dancing under open skies, building friendships and connections that changed my life. Music, community and adventure have always been my guide – and they’ve become the heartbeat of The Tribe Experience.
Creating memories and magic that will last forever.
The Tribe Experience is about creating unforgettable, life-changing moments. We fuse impact-driven adventure, cultural immersion, and music-led celebrations to connect people, inspire growth, and leave a lasting legacy in extraordinary destinations. This is our story so far.
The Tribe Experience was born in 2021, co-created by series producer, Emily, and club promoter, Kai. Emily first visited Uganda in 2008 and joined Kai’s project in the country in 2018. Both fell deeply in love with the country and its people. With a strong local team already in place, they saw an opportunity to offer something different: authentic, purpose-driven travel that creates real impact - for both the communities they support and the guests who join the journey.
In February 2022, the very first Tribe Experience launched: a 10-day adventure blending hands-on community work, once-in-a-lifetime activities, and unforgettable music. Emily’s years of production experience and a lifetime of partying in the world’s most unique destinations merged with Kai’s expertise as one of the UK’s most successful promoters. Together, they created a fresh kind of travel - equal parts; purpose and party.
A string of sell-out group experiences followed, bringing hundreds of guests to Uganda and changing lives along the way. A huge festive experience in Zanzibar soon followed. In 2024, Kai left The Tribe Experience, returning to the volunteer work he started at The One Love Project in Uganda whilst Emily headed for the top of Africa, alongside her good friend and Last Night a DJ Saved My Life founder, Jonny, for The Tribe's first ever Kilimanjaro experience.
Emily continues to lead The Tribe into 2025, with a return to Uganda for a powerful journey led by two-time guest Harry O’Riordan and 18 students - marking a bold new chapter rooted in impact and collaboration. Then, in 2026, after the success of our first Kilimanjaro climb, we climb again - before heading to the Himalayas, for our most ambitious adventure yet: the world’s highest full moon party.
Get to know our dedicated team of travel experts, passionate about crafting unforgettable adventures tailored to your unique interests and needs.
I first visited Uganda in 2008, long before The Tribe Experience existed, and completely fell in love with the country. That journey planted the seed for everything that followed. Today, I’m the driving force behind both businesses, with one clear mission: to make sure every person on a Tribe experience can live fully in the moment. You don’t need to worry about a thing - just immerse yourself, feel the magic, and let the rest unfold.
Asiimwe Martin is so much more than our tour guide, he has become a good friend and trusted partner of The Tribe, providing constant on the ground support throughout our many times in Uganda. He has a Diploma in Tourism and Wildlife Management and has been hosting safari trips in Uganda and Rwanda for over six years. His knowledge, experience and smile are impeccable!
Alice has been everywhere with us - Uganda, Tanzania, and to the top of Kilimanjaro, turning powerful moments into unforgettable content. As our Creative Director, Alice is the eye behind much of the magic you see on our channels - bringing each Tribe experience to life through visuals that truly reflect the energy, emotion, and adventure of what we do. Wherever we go, she’s there. Camera in hand.
Hannah was one of the first guests to join The Tribe Uganda Experience in November 2022. Fast forward a year, and she was conquering Kilimanjaro with the friends she made on that journey. In 2025, she returned - not just to climb, but to lead our experience all the way to the summit. Hannah is now a core part of the Tribe team and will be back for our biggest experience to date, Nepal 2026.
After completing high school, Adams trained in tourism and hospitality and has been working in tourism, running trips in both Rwanda and Uganda, for the last 4 years. Adams is a crucial member of The Tribe team in Uganda and in 2025, joined us in Kilimanjaro. He has the warmest nature, an exceptional knowledge of the country and a way with our guests that touches their hearts forever.
